A quick and easy guide to meta tag in SEO | Times of Rising

Today we are going to know about meta tags and how they can affect the SEO to get valuable information, stay connected.

Hey, I'm your friend Vishwas Bharadwaj and welcome back to our RISING FAMILY.

So before we go ahead this is a quick preview that what are we discussing about meta tag in today article-

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What is a meta tag?

The meta tags are nothing but the snippets of text to describe our web page ahead of the search engines like Google, Bing, etc.

The meta tags in HTML are not shown on the web page but they are helping search engines to identify where your web page belongs to.

For better understanding meta tags examples are following-

  1. Meta tag viewport
  2. Title tad
  3. Meta description tag
  4. Robots meta tag
  5. Alt text
  6. Header tags
  7. Canonical tags etc.

Why do we use meta tags in HTML?

As we discussed above, meta tags provide the data about your webpage to search engines.

In short, the meta tags are made easy for search engines to show the results of any user's query fast by providing a quick summary of your webpage or blog post.

Do Meta Tags Help SEO?

Yes, the meta tags are important for SEO. But not all of them, only some are affecting the SEO and give a boost up to your blog post.

The main aim of the pure blog post is to solve the query of the user so that's why our blog post is always important that’s always focused to write SEO as well as user-friendly articles.

In general, only some meta tags help you in SEO and they are-

7 meta tags to improve the optimization of your site

    For SEO porous, we discuss here the 7 most important meta tags.

  1. Meta tag viewport

  2. The display pane is the user-visible area of a web page.

    The view pane varies by device and will be smaller on a mobile phone than on a computer screen.

    Before tablets and mobile phones, web pages were only designed for computer screens and it was common for web pages to have a static design and a fixed size.

    So, when we started browsing the internet using tablets and mobile phones, fixed-size web pages were too big to fit in the viewport.

    To solve the problem, the browsers of these devices have been scaled across the entire webpage to fit the screen.

    It wasn't perfect!! But a quick fix.

    You should include the following <meta>  viewport element in your web pages:

  3. Title tag

  4. Title tag image
    Title tag image

    This is the first thing that the user sees in the SERP.

    This is the first factor that decides whether the user comes or not on our post.

    If it is attractive and easy to understand to users then the chance of engagement increases.

    So Keep the title attractive and use keywords in the title as much as possible but remember that it is no longer than 50 - 55 alphabets.

    If you want to title tag in html of your then it is take place in between <head></head>  tag and look like this look like this-

  5. Meta Description tag

  6. The meta description has the same importance as the title tag.

    While the title tag is the title that appears at the top of a search result, the meta description is the snippet that appears below.

    The meta description should provide an accurate description of your page content.

    It is usually the element that determines whether users will click on your page, hence the importance of taking the time to optimize it.

    Previously, the optimal length for meta descriptions was 150,165 characters, but a recent updateto how Google displays search results has resulted in occasional longer snippets .

    As with title tags, you can add a meta description through a plugin like Yoast SEO or manually encode it into your website's HTML, like in this example:

  7. Robots Meta tag

  8. The robot's meta tag tells search engines which pages on your site should be indexed.

    This meta tag serves a similar purpose to robots.txt; it is generally used to prevent a search engine from indexing individual pages, while robots.txt will prevent it from indexing an entire site or a section of a site.

    The robots meta tag is take place in between in the <head> section of your page, and the result might look like this:

    A robots meta tag that tells the search engine crawler not to index a page or follow any links on it would be written like this :

    However, if you want to tell the crawler to also index and follow your page, you would replace the robots tag with this:

    If you don't add a meta robots tag, the default for crawlers is to index and follow your page.

    Why should you use this meta tag?

    It is possible that some pages of your site are necessary but quite thin in terms of content.

    You don't necessarily want them indexed in search, but they're still important to the site, so you can use a "no index" tag to prevent them from appearing in the SERPs.

    It also requires that links not be followed under certain circumstances.

    If you don't want to follow a single link, you can get it by adding rel="nofollow" to the HTML link like

  9. Alt text tag for images

  10. Alt text tag for images
    Alt text tag for images

    Image optimization is also a very important part of modern SEO because it provides an additional opportunity to rank in search results, this time with your visual content.

    Your images must be accessible to both search engines and Internet users.

    Alternate text can ensure both of these things: it provides alternate text to images that will be displayed if the image is not loaded, or will be read by a screen reader; it also tells search engines what that image is supposed to represent.

    You can include keywords in your image alt text, but only if it makes sense - don't put keywords in this tag, as it will only hurt the user experience of your mobile visitors scaled down.

  11. Canonical tag

  12. If you have nearly identical pages on your site, you may need to tell search engines which one to prioritize.

    Or you may have distributed content on your site that has been reported elsewhere.

    You can do both of these things without incurring a duplicate content penalty: provided you use a canonical tag.

    Instead of confusing Google and losing your SERP ranking, you guide crawlers to which URL counts as "primary".

    This emphasizes the right URL and prevents others from canonicalizing your SEO.

    A canonical tag can look like this in HTML

  13. Header tag

  14. Header tags are part of your content; in short, these are the headers you use to structure your page.

    In addition to improving user experience and ease of reading, header tags can also help search engines understand what your content is about.

    The order of the header tags (h1 to h6) highlights the importance of each section.

    An h1 tag usually indicates the page title or post title, while h2 and below serve as subtitles to break down the content.

    As important as header tags are, you shouldn't overuse them - think quality, not quantity.

    Having five different header types on your page will not help your SEO. Instead, use them tactically to break down your content and present the main point of each section. Here is an example of organizing header tags from this article:

    It’s usually suggested to use only one h1, while you can use more than one h2 or h3.

  15. More Examples of meta tags

    1. Define keywords for search engines:

    2. Define a description of your web page:

    3. Define the author of a page:

    4. Refresh document every 30 seconds:

I hope you find your answer that what is meta tag and What is its's role is in SEO. Share your experience with us in comment section and also tell us which post you want in next time.


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