What comes to your mind when I say Mahatma Gandhi, Barack Obama, Hitler, Nelson Mandela, and so on. The name is very important because it makes you an identity in the mind of the people.
The company name is our first and foremost asset that will stay with us as long as we are in business. Hence a good company name becomes very important.
Hello friends, I am your friend Vishwas Bhardwaj, and welcome you to the RISING FAMILY of TIMES OF RISING.
So without wasting time let's come directly to some questions and later on their answers, which will help us in choosing a good company name.
What is the company name?
What is the brand name?
Difference between Company and Brand?
The company name is basically the official and registered name of your company and business.
For example, Shell, Phillips, Heineken, Unilever, KLM, ING, Tom Tom, Airtel , Tata and BAAN.
It is your name by which people will know you, it can be your company name or something else. The brand is a product of the company.
Well, don't be confused, in the brand name and company name. Let us move on to the next point so that we can see the difference between a brand name and a company name.
So basically a company is the main organization or we can say the root of your business, and the brands are its branches. Are you didn't understand? Let me explain.
Have you listened to the name of Paytm or GPay Or PhonePe and some other, yes, they are payment ways which we use a daily basis to pay or receive payments easily but do you know that actually they are not a company, yes that is the brand of some other companies, like GPay, is a product of "Google", Paytm is a product of "One97 Communications" and PhonePe is a product of "Flipcart".
So now I think you understand what is the difference between a Company name and a Brand Name. So we are going to our today's actual topic that is a plan to choose the best name for our new Company.
Keep it Catchy and simple
- Yahoo
- GoDaddy
- Mac
- Micromax
- Toyota
- iPhone
- Kodak, etc.
Keep unique and short
- BMW
- Mac
- iPhone
- TATA
- NEXA
- Nissan
- Maruti
- Toyota
- Audi
- Swiggy
- Zomato
- Amgen
Misspell the word
- Lift becomes Lyft
- Tumbler becomes Tumblr
- Flatter becomes Flattr
- Cloud becomes Kloud
- Read it becomes Reddit
- E-buy becomes eBay
- Google Pay becomes Gpay
- Phone Pay becomes PhonePe
- Zero becomes Xezo etc.
Avoid ambiguous words
Spend some time with cultural words
Personalized
- TATA
- Disney
- Adidas
- Jimmy Choo
- Abbott
- Dell
- HP
- Ford
- Tesla
- Philips
- Parada
- Ferrari
- Mahindra
- Honda, etc.
Name shaw benefits or Describe your business
- RedBus
- Snapdeal
- Sun Pharma
- Book my trip
- BadaBazar
- Bigbasket
- Bada Business
- Grow More
- Times of Rising
Don't reduce future possibilities
Avoid trademark words
Check domain availability
A simple name will help us to carve a niche in our customer's minds.
For Example-
The first benefit of The unique name is it creates a totally different memory in listeners/costumer and the second is it helps us in promotion and marketing. So keep it in your mind at the time of choosing a company name.
For example -
So we have to choose a name that is unique as well as easy to remember, so for that let's see the next point.
The easiest way to make him unique is to misspell his name, I mean we can add or remove any letter from his spelling or replace the letter with another.
Don't worry, let's take some examples -
This is another way to choose a name for our company. However, it has to be seen here whether it will work for us or not because it is very popular in western countries but in some, it does not work as much.
For example -
It the name shows some benefits to customers that is another advantage for us. For example -
This becomes beneficial for us as it gives a secret command to the customers like there is a hidden command in the name "Book my trip" that if you are thinking of a trip then come to me.
Final Conclusions
I hope this article will help you in solving your question about choosing the best name for your new company. But because this is a very important decision for our business, I suggest you also read more guides for it that are available on different platforms.
And if you have any questions or suggestions for this article, please share in the comment section, we love your comments and suggestions as they help us to improve the quality of our services.
Thanks,
Always your well-wisher,
Vishwas And RISING TEAM OF
